Kitt in a school cafeteria.
We always get asked why we only sell Kitt Medical to schools...
There's more to it than them being a HUGE and opportune market allowing us to build a community, implement change and learn from feedback...
Before 2017, adrenaline auto-injectors (Epipens, Jext, Emerade) were only carried by people who had allergies.
Then, a young child named Karanbir Cheema had a severe allergic reaction to cheese at his school in West London, and the only treatment available was his own expired adrenaline pen.
As many news headlines tragically stated, that pen wasn't able to stop the fatal anaphylactic reaction that ensued.
In response to this (and campaign work from Allergy UK & Anaphylaxis Campaign) the British government passed a law allowing schools to purchase and stock adrenaline auto-injectors.
And there's now movements to spread this law to all public places in the UK - from restaurants to hotels to stadiums.
Hence our current market... as well as a teaser into our future plans! 👀
I talk about all this and more in a conversation with Sina Sadrzadeh in the latest episode of his podcast for The Millennial Entrepreneur.
Have a listen below and let me know what you think! ⬇️
https://open.spotify.com/episode/68Ftyp9VP43syKKdgFJNKs?si=wK7yuxCdQ5Wz-60UNtMizQ
The Millennial Entrepreneur Podcast: Zak Marks - Kitt Medical
